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Trends in Modern Banking
Author(s) :Prof. SS Prasada Rao, R. Radhika

ISBN	:	9789352300969
Name	:	Trends in Modern Banking
Price	:	695.00
Author/s	:	Prof. SS Prasada Rao, R. Radhika
Type	:	Text Book
Pages	:	236
Year of Publication	:	Rpt. 2025
Publisher	:	BS Publications/BSP Books
Binding	:	Paperback
Table of Contents	:	Click here-TOC
Chapter1	:	Click here-Chapter1

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About the Book:

"Trends in Modern Banking" by SS Prasada Rao is a compilation of research papers presented at the "National Conference on Contemporary Issues on Banking and Finance". The papers explore the transformative influence of technology on the banking and financial services sector, delving into specific topics such as the prospects and challenges of e-banking and mobile banking in India, as well as the role of cryptographic algorithms in enhancing banking industry security. This collection of papers provides valuable insights into the evolving landscape of modern banking and the opportunities and challenges presented by technological advancements.

Contents:

1. Trends in Modern Banking

2. Problems and Prospects of E-Banking in India

3. A Study of Channel Innovations and their Impact in Indian Banking

4. Competitive Marketing Strategies in MNC Banks – A Study

5. Emerging Trends in Indian Banking – A Review

6. Problems and Prospects of Mobile Banking in India

7. Linkage between ATMs, Credit and Debit Cards and Employee Productivity: A Study on Indian Public Sector Banks

8. An Analytical Study on Technological Advancements in Banking Sector

9. E - Banking: A Tool for Technological Development in Modern Era

10. Privatization of Banking Sectors in India with Special reference to Goa: A Critical Review

11. Impact of E-Banking on Online Markets

12. Journey of E-Banking in the Demanding Environment

13. Trends in Modern Banking

14. Study on Consumer Satisfaction in Indian Retail Banking, 15. The Role of Social Banking in Economic Progress: Importance and Challenges

16. Indian Retail Banking Industry its Opportunities and Challenges in Present Scenario

17. Biometric Innovations in Indian Banking Sector

18. Mobile Banking – A Study on Growth of Mobile Banking

19. Electronic Banking in India-Opportunities and Challenges

20. Role of RRB in Socio Economic Development: A Case Study of Prathama Bank

21. A Premerger Risk Analysis of Kotak Bank Ltd through Camels: 2011 – 2015

22. Emerging Trends Reforms and Policies in Banking Industry – A Road Map to Financial Inclusion

23. Off-Site Monitoring and Surveillance (Osmos) in Banking – A Technological Perspective

24. Mobile Banking in India: Challenges and Prospects

25. A Study on Revolution in Indian Banking Industry Transforming Life of Millions

26. Mobile Banking A Catalyst for Improving Bank Performance

27. Digital Challenges to Retail Banking

28. Blockchain and the Future of Banking

29. Expected Trends in the Indian Banking Sector

About the Authors:

Prof. S. S. Prasada Rao, Ph.D, Prior to the present position as Founder Dean & Director of Hyderabad Business School (HBS), Prof. Prasad Rao held several administrative portfolios in GITAM University such as Founding Director, Internal Quality Assurance Cell, and Founder Director, GITAM Centre for Distance Learning, among several other positions. He is also currently the Secretary of the Association of Indian Management Schools (AIMS), AP Chapter and is on the Advisory Council of various institutions. He was on the Expert Committee for faculty recruitment at IIM Ranchi, 2014.

With a Ph.D. from Berhampur University he has been teaching Post-Graduate and Under-Graduate students. An author of 4 standard textbooks, Prof. Prasada Rao presented several research papers in national and international conferences and published in national and international journals. He is a peer reviewer for Emerald Group Publishing. He is adjudicator of M. Phil and Ph.D theses of various universities in India.

Prof. S. S. Prasada Rao has received recognition for his contribution to management studies and education administration. He is a recipient of Mahatma Gandhi Gold Medal Award for Outstanding Individual Achievement in Education & Research by GEPRA, New Delhi, Lifetime Achievement Award for Education Excellence by Association for Economic Growth & Social Development, New Delhi, Shiksha Bharti Puraskar by All India Achievers Foundation, New Delhi, and Innovative Leader in B-Schools for Director by LemonBridge Research and Innovation.

Dr. Raavi Radhika has 24 years of experience in teaching Advanced Management Accounting, Costing Accounting, International Financial Management, Business Law, Strategic Management Accounting, Advanced Corporate Accounting, Financial Services, Income Tax, Wealth Tax, Customs and Excise. She has been awarded Ph.D. from Osmaina University in finance her thesis on “Lending by Co-Operative Banks to Priority Sector in Ranga Reddy Dist”.

Dr. Radhika has published several research papers in national and international publications. She has also presented several papers in National and International Seminars conducted by Premier institutions like IIMs and IITs. She has conducted National level workshops and seminars.

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