About the Book:

In "Communicative Competence," readers embark on a transformative journey through the intricate realms of effective communication. The author navigates the intricacies of verbal and written expression with finesse, crafting a guide that champions clarity and coherence in every interaction. 

Through insightful discussions on word choice, arrangement, style, and tone, the author illuminates the path to mastering the art of communication. Complex concepts are unraveled with simplicity, aided by clever acronyms and mnemonic devices that linger in the reader's memory.

Structured around the ADEPT program – Appreciation, Demonstration, Experimentation, Practice, and Transfer – this book offers a comprehensive roadmap to enhancing communicative prowess. In a world where communication is paramount, this guide serves as a beacon for professionals seeking to elevate their careers through articulate and competent expression.

Unveiling the foundational steps of appreciation and demonstration, "Communicative Competence" transcends mere instruction, embracing a holistic approach to teaching and learning. With a wealth of rare insights and practical wisdom, this book emerges as an invaluable resource for anyone striving to refine their communicative skills in a competitive world.

Contents:

About the Author:

Mr. Varanasi Bhasker Rao is a versatile personality, with three decades of operational banking experience and of customer relationship management.  He has been teaching communication skills to bank professionals and students for over two decades. 

    He has been conducting seminars and workshops in Hyderabad ever since his retirement as Senior Faculty and Chief Manager (Training), Bank of Baroda.  In order to reach wider audience he has been publishing books as support print material for all those who take responsibility for their own growth and development.