About the Book: 

Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Encyclopedia?

Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer:

1.    Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world.

2.    Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change.

3.    Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking.

The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future.

Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.

Contents:

Volume – I: A to L

About the Author:

Subba Rao Chaganti

Has a master's in business administration and over fifty-five years of experience in pharmaceutical marketing, covering the whole gamut and all facets of the industry from selling to sales management product management to heading the total marketing activity. His experience covers domestic and international marketing and Indian and multinational sectors.

He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor. Also, he taught a course on Marketing at Jawaharlal Nehru Technological University (JNTU), Hyderabad as a visiting faculty.

He lives in Hyderabad and can be reached at subbarao.chaganti@gmail.com

Here is a list of his publications:

1.    Pharmaceutical marketing in India: Concepts, Cases, Strategy

2.    Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry

3.    Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era

4.    Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition

5.    Bullseyes and Blunders: Lessons from 100 Cases in Pharma Marketing

6.    Digital Pharma Marketing Playbook: Winning With the New Rules of Engagement

7.    Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets

8.    Reimagine Pharma Marketing: Make It Future-Proof!

9.    Brand Positioning in Pharma

10.    Transactional to Transformational Marketing in Pharma: The Art of Why and the Science of How!