About the Book:

The future of pharmaceutical marketing is here. It's not just about pills and potions. It's about an audacious symphony where human ingenuity dances with artificial intelligence. This is the world you'll discover in "The Synergy of

Minds," a book that:

• Cracks the code of AI-powered pharma marketing, empowering healthcare professionals with personalized medical information, insights into the latest medications, and evidence-based therapeutic options.

• Empowers patients with personalized medicine, tailoring treatments to             their unique needs.

• Rewrites the rules of drug discovery and clinical trials, with AI predicting outcomes and accelerating breakthroughs.

This isn't science fiction; it's the future powered by AI in pharma. "The Synergy of Minds" is your roadmap to this revolution as it offers:

• Practical strategies for implementing AI across the pharmaceutical value chain.

• Case studies showing how to optimize AI applications in pharma marketing.

• Actionable insights to prepare your company and career for the AI era.

The Synergy of Minds is not merely a book; It's an invitation to join the revolution. It's a call to embrace the potential of this collaborative future, where the human spirit and the power of AI intertwine to shape a healthier, more connected world.

Contents:

PART I: INTRODUCTION

1.      The Evolving Landscape of Pharma Marketing: A Symphony of Change

2.      The Rise of AI in Business

3.      AI and Pharma Marketing: A Perfect Match?

PART II: UNDERSTANDING AI IN PHARMACEUTICAL MARKETING

4.      Understanding AI in Pharma Marketing

5.      Key AI Concepts and Technology

6.      Applications of AI in Pharma Marketing

7.      Challenges and Opportunities in AI Integration

PART III: HUMAN+AI SYNERGY IN PHARMACEUTICAL MARKETING

8.      Brand and Science Intertwined

9.      Beyond Traditional Channels: A Revolution in Pharma Marketing

10.    Customer-centric Composition

11.    Regulation as Rhythm in Human+AI Collaboration

PART IV: FIVE AI SUPERPOWERS RESHAPING PHARMA MARKETING

12.    Personalization at Scale: AI’s Magic Touch in Pharma Marketing

13.    AI Empowering Healthcare Professionals

14.    AI Empowering Patients

15.    The Clinical Trial Revolution: How AI Supercharges Pharma R&D

16.    How AI Helps Navigate Ethical Landscape in Pharma Marketing

PART V: AI-POWERED PHARMACEUTICAL MARKETING

17.    AI-Powered Stakeholder Engagement

18.    Engaging with Stakeholders in the AI-Fueled Pharma Landscape

19.    AI-Powered Personalization

20.    AI-Powered Campaign Personalization in Pharma

21.    Symphony of Minds: Mapping AI-Powered Customer Journeys for Success

22.    AI-Powered Omnichannel Marketing

23.    AI and Humans Revolutionizing Pharma Marketing Research

24.    Point-of-Care AI: Transforming Healthcare at the Patient’s Bedside

25.    AI Across the Pharmaceutical Value Chain

26.    The Human Factor in AI-Powered Pharma Marketing

27.    AI+Human Collaboration: A Symphony of Success in Pharma Sales and Promotion

28.    Reskilling and Upskilling for Human+AI Collaboration

29.    The Future of Pharma Marketing in the AI Age

PART VI: LAUNCHING INTO THE FUTURE: THE RISE OF AI-POWERED PRODUCT LAUNCHES

30.    AI-Powered Product Launches

31.    AI-Powered Content Creation and Personalized Marketing

32.    Human Oversight and Control of AI-Driven Messaging and Targeting

PART VII: AI-POWERED PHARMA BRAND MANAGEMENT: OPTIMIZED YOUR BRAND IN THE DIGITAL AGE

33.    Market Research and Insights with AI: Unleashing Pharma Brand Power

34.    Optimizing Your Sales and Distribution with AI: A Step-by-Step Guide

35.    Optimizing Clinical Trials and Patient Recruitment with AI: A Step-by-Step Guide

36.    Building Trust and Connections: A Step-by-Step Guide to Brand Communication and Reputation Management

37.    Unveiling the Impact: A Step-by-Step Guide to Measuring and Analyzing Marketing Performance

38.    Beyond the Typed Word: Generative AI and Conversational AI Revolutionize Brand Communication and Reputation Management

39.    Orchestrating Reputation in Pharma: Leveraging AI for Trustworthy Brand Symphony

40.    The Synergy of Minds in Brand Management and Customer Engagement

41.    The Synergy of Human+AI Collaboration for Customer Interaction

42.    Conducting the Audience: Market Research and Analysis for Pharma Branding Step by Step

43.    From Insights to Impact: Translating Your Pharma Branding Symphony into Action

44.    Symphony of Applications: Expanding the Reach of Brand Communications

45.    Composing Compelling Content

46.    Harmonizing Communication: Personalized Marketing and Engagement in Pharma Branding

47.    AI in Regulatory Compliance and Risk Management

48.    Optimizing the Sales and Distribution Symphony: A Step-by-Step Guide

49.    AI’s Harmonious Symphony: Enhancing Brand Communication and Reputation Management

50.    Roles Humans and AI Play in Building Trust and Emotional Connections

PART VIII: HARMONIZING TECHNOLOGY AND HUMANITY

51.    Prompt Engineering: Whispering to the AI in Pharmaceutical Marketing

52.    Chain Prompting: Orchestrating a Symphony of Content

53.    The Game of Exquisite Corpse and Chain Prompting

54.    AI’s Symphony in Pharma Marketing: Harmonizing Technology with Humanity

PART IX: EMBRACING THE SYNERGY: AI TRANSFORMATION IN PHARMA

55.    The AI Arsenal: Tools for Pharma Marketing Revolution

56.    Breaking Down the Silos

57.    The Human Touch in a Digital Age

58.    Navigating the Ethical Compass: AI in Pharma Marketing With a Conscience

59.    Implementing AI Transformation in Pharma Marketing

60.    Embracing AI Transformation in Small and Medium-Sized Pharma Companies

61.    Gazing into the Crystal Ball: The Evolving Landscape of AI in Pharma Marketing

PART X: THE ENCORE

62.    The Ethical Encore: Navigating the Moral Maze of Human+AI Pharma Marketing

63.      The Orchestrated Encore: Unveiling of the Future Landscape of Pharma Marketing

64. The Human Encore: Remembering the Heartbeat of Purpose

About the Author:

Subba Rao Chaganti

He has a master’s in business administration and over fifty-six years of experience in pharmaceutical marketing, covering all facets of the industry, from selling to sales management, product management, and heading the total marketing activity. His experience covers domestic and international marketing and Indian and multinational sectors.

He also taught a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam for a few years as an adjunct professor and a course on Marketing at Jawaharlal Nehru Technological University (JNTU), Hyderabad, as a visiting faculty member.

He lives in Hyderabad and can be reached at subbarao.chaganti@gmail.com

Here is a list of his publications:

Books Published:

1.    Pharmaceutical marketing in India: Concepts, Cases, Strategy

2.    Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry

3.    Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Erat the Author

4.    Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition

5.    Bullseyes and Blunders: Lessons from 100 Cases in Pharma Marketing

6.    Digital Pharma Marketing Playbook: Winning With the New Rules of Engagement

7.    Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets

8.    Reimagine Pharma Marketing: Make It Future-Proof!

9.    Brand Positioning in Pharma

10. Transactional to Transformational Marketing in Pharma: The Art of Why and the Science of How!

11. A to Z of Pharmaceutical Marketing: World’s First and Only Encylopedia in Two Volumes