About the Book:

Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbook for Navigating the Digital Frontier. As the healthcare industry evolves rapidly, pharmaceutical product managers are at the forefront of this transformation. This essential guide equips you with the knowledge, skills, and strategies needed to thrive in a digital age where innovation, data, and customer-centric approaches redefine success.

Inside, you’ll discover:

·         Core Competencies for Digital Mastery: Develop the critical skills and leadership capabilities to manage product lifecycles, launch strategies, and cross-functional teams.

·         Scientific & Regulatory Insights: Master the intricacies of drug development, clinical trials, and regulatory affairs to make informed decisions that drive growth.

·         Navigating Digital Marketing Channels: Leverage digital tools, AI, and emerging technologies to design impactful marketing strategies and engage with key stakeholders.

·         Effective Product Launch and Lifecycle Management: This section provides step-by-step guidance on launching and managing pharmaceutical products in a highly competitive, fast-changing market.

·         Real-World Case Studies: Learn from successful product launches, lifecycle extensions, and strategic marketing decisions leading pharma companies make.

Whether you’re a seasoned product manager or new to the field, this handbook provides the essential roadmap to success in the pharmaceutical industry's dynamic digital frontier. Stay ahead of the curve and lead your product to success in an increasingly connected world.

Contents:

Part I: Introduction to Pharmaceutical Product Management

1. Welcome to the Digital Frontier

2. The Role of a Pharmaceutical Product Manager

3. The Evolution of Pharmaceutical Product Management

Part II: Knowledge and Skills Required

4. Scientific Understanding of Drug Development

5. Business Acumen and Financial Management

6. Project Management Skills

7. Understanding Regulatory Affairs

8. Marketing and Sales Expertise

Part III: Decoding Social Sciences for Pharma

9. Understanding Sociology

10. The Role of Anthropology

11. Insights from Behavioral Economics

Part IV: Scientific Foundation

12. Importance of Pharmacology

13. Relevance of Epidemiology, Biostatistics, and Pharmacoeconomics

14. Pharmaceutical Marketing Research

15. Competitive Intelligence and Sentiment Analysis

Part V: Strategic Planning and Brand Management

16. Pharmaceutical Product Launch and Lifecycle Management

17. Lifecycle Management

18. The Role of the Product Manager

19. Real-World Case Studies

20. Competitive Analysis and Scenario Planning

21. Strategic Marketing Planning

22. Brand Planning and Execution

Part VI: Leadership and Communication

23. Leading Cross-Functional Teams

24. Effective Communication Strategies

25. Building Stakeholder Relationships

Part VII: Thriving in the Digital Age

26. Digital Marketing in Pharma

27. Customer Engagement Strategies

28. Data-Driven Decision-Making

29. AI and Emerging Technologies in Pharma

30. Trends in Digital Health and Telemedicine

Part VIII: Career Development and Advancement

31. Career Pathways and Advancement for Product Managers

32. Networking, Mentorship

Part IX: The Future of Product Management in Pharmaceutical Industry

33. The Future of Pharma Product Management

Part X: Final Thoughts and Conclusion

About the Author:

Subba Rao Chaganti He has a master’s in business administration and over fifty-seven years of experience in pharmaceutical marketing, covering all facets of the industry, from selling to sales management, product management, and heading the total marketing activity. His experience covers domestic and international marketing and Indian and multinational sectors.

He also taught a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam for a few years as an adjunct professor and a course on Marketing at Jawaharlal Nehru Technological University (JNTU), Hyderabad, as a visiting faculty member.

He lives in Farmington, Connecticut, USA, and can be reached at subbarao.chaganti@gmail.com

Here is a list of his publications:

Books Published:

1. Pharmaceutical Marketing in India: Concepts, Cases, Strategy

2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry

3. Compete or Forfeit: Strategies for Sustainable Competitive Edge in Pharma Product Patent Era

4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition

5. Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing

6. Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement

7. Cracking the Generics Code: Your Single-Source Success Manual for Winning in Multi-Source Product Markets

8. Reimagine Pharma Marketing: Make It Future-Proof!

9. Brand Positioning in Pharma

10. Transactional to Transformational Marketing in Pharma: The Art of Why and the Science of How!

11. A to Z of Pharmaceutical Marketing: World’s First and Only Encylopedia, set of 2 Volumes

12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution