About the Book: 

In today's data-driven world, the patient's voice is more powerful than ever. But can you hear it?

Sentiment Analysis for Pharma Marketers equips you to harness the transformative power of sentiment analysis. Go beyond basic metrics and discover a goldmine of nuanced patient insights hidden within online conversations, reviews, and social media data.

•       Understand the "why" behind the patient sentiment. Don't just look for positive or negative sentiments; uncover the anxieties, frustrations, and real-world experiences shaping patient perceptions.

•       Inform product development: Develop medications that address actual patient needs, not just theoretical ones.

•       Craft targeted marketing campaigns: Deliver clear, relevant communication that resonates with specific patient concerns.

•       Build stronger patient relationships: Foster trust and transparency through data-driven insights.

This book is your roadmap to:

•       Mastering advanced sentiment analysis techniques

•       Extracting actionable insights from patient data

•       Developing data-driven marketing strategies

•       Revolutionizing patient communication

•       Staying ahead of the curve in the future of pharma

Sentiment Analysis is the key to unlocking a new patient-centric era in pharma. Are you ready to listen?

Contents:

PART I: UNDERSTANDING SENTIMENT ANALYSIS

1. Introduction: The Voice of the Customer in Pharma

2. Demystifying Sentiment: The Science Behind Opinions 

Part II: WHY SENTIMENT ANALYSIS MATTERS IN PHARMA

3. Building Brand Reputation in the Digital Age

4. Developing Patient-Centric Products

5. Optimizing Marketing and Communication Strategies

6. Staying Ahead of Competitive Intelligence Through Sentiment Analysis 

PART III: IMPLEMENTING SENTIMENT ANALYSIS: A STEP-BY-STEP GUIDE

7. Defining Your Sentiment Analysis: Goals and Objectives

8. Selecting the Right Tools and Data Sources

9. Extracting Insights from the Data: Actionable Strategies 

PART IV: THE FUTURE OF SENTIMENT ANALYSIS IN PHARMA

10. Emerging Trends and Advancements in Sentiment Analysis

About the Author:

Subba Rao Chaganti has a master’s in business administration and over fifty-two years of pharmaceutical marketing experience. His experience covers all marketing facets, from sales management to product management to heading the total marketing activity. He has experience in domestic and international marketing and the Indian and multinational sectors.

For a few years, he taught a course on advertising and brand management at the GITAM Institute of Foreign Trade (now part of the GITAM University) at Visakhapatnam and a course on international marketing at Jawaharlal Nehru Technological University (JNTU) at Hyderabad in India as a visiting faculty.

He lives in Farmington, Connecticut, USA, and can be reached at subbarao.chaganti@gmail.com.

Here is a list of his published books:

1. Pharmaceutical Marketing in India: Concepts, Strategy, Cases

2. Game Plans for Post-Gatt Era: Action Agenda of the Indian Pharmaceutical Industry

3. Compete or Forfeit! Strategies for Sustainable Competitive Edge in Pharma Product Patent Era

4. Pharmaceutical Marketing in India for Today and Tomorrow, 25th Anniversary Edition

5. Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing

6. Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement

7. Cracking the Generics Code: Your Single-Source Success Manual for Multi-Source Products

8. Reimagine Pharma Marketing: Make it Future-Proof!

9. Brand Positioning in Pharma

10. Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How

11. A to Z of Pharmaceutical Marketing: World’s First and Only Encylopedia, Set of 2 Volumes

12. The Synergy of Minds: Human+AI Orchestrating the Pharma Marketing Revolution

13. Design Thinking for Pharma: Forget Features, Focus on Feelings