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Book Details
Key Account Management in Financial Services: Tools & Techniques for Building Strong Relationships With Major Clients
Author(s) :Peter Cheverton, Tim Hughes

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ISBN : 9788175545304
Name : Key Account Management in Financial Services: Tools & Techniques for Building Strong Relationships With Major Clients
Price : Currency 695.00
Author/s : Peter Cheverton, Tim Hughes
Type : Text Book
Pages : 329
Year of Publication : 2010
Publisher : Kogan Page/BSP Books
Binding : Paperback
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About the Book

This Book is for Sale in Andhra Pradesh Only

Contents

Part I Defining Key Account Management in Financial Services, Part II The Customer Perspective, Part III Preparing for Key Account Management, Part IV Identifying Key Accounts, Part V Entry Strategies, Part VI Meeting the Customer’s Needs, Part VII Keeping on Track
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