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Book Details
Marketing Stripped Bare
Author(s) :Patrick Forsyth

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ISBN : 9798175542562
Name : Marketing Stripped Bare
Price : Currency 295.00
Author/s : Patrick Forsyth
Type : Text Book
Pages : 159
Year of Publication : 2004
Publisher : Kogan Page/BSP Books
Binding : Paperback
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About the Book

This Book is for Sale in Andhra Pradesh Only

Contents

1. Marketing in context 2. The marketing plan 3. The promotion mix 4. Selling and sales management, 5. Distribution 6. ‘Electronic’ marketing 7. The future 8. Will you make a successful marketer?
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