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Book Details
Key Marketing Skills
Author(s) :Peter Cheverton

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ISBN : 9788175545458
Name : Key Marketing Skills
Price : Currency 6.00
Edition : 2nd Edition
Author/s : Peter Cheverton
Type : Text Book
Pages : 386
Year of Publication : 2004
Publisher : Viva/BSP Books
Binding : Paperback
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About the Book

This Book is for Sale in Andhra Pradesh Only

Contents

Part I - Definitions, Purpose and Process, Part II - The Strategic Market Audit, Part III- Strategic Positioning Vision and Objectives, Part IV - Delivering the Value, Part V - The Tactical Mix, Part VI - Making It Happen
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